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CNIB Makes History

Client

The CNIB

Challenge

A growing population of people with blindness and vision loss and a struggle to keep up and provide quality and standardized service.

Solution

An unprecedented series of honest and disruptive conversations including national senior staff, provincial leaders, and board members that confronted the end of the paradigm of charity as a model of service.

Results

After 100 years of operating inside the same charitable model, the national executive and board go after blindness becoming a basic human right – history making moment.

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