Parks Canada


Parks Canada


To empower Parks Canada employees to effectively engage with upset citizens regarding a significant hike in park fees across the country.


We created a simple and powerful 4-step dialogue model and training that deescalated innumerable difficult interactions.


Thousands of employees are trained in our 4-step conversational model and successfully deescalate and resolve tens of thousands of potentially volatile conversations with Canadian and international visitors; leading to millions of dollars of retained revenue and satisfied patrons.